When it comes to consumerism we all have complex needs and prioritise them according to what’s going on our lives at the time. But while the must-haves we want to max out our credit card on may be poles apart, you’d be surprised how much we all have in common when it comes to the basic human needs that motivate …
Big Ideas releases Ezisend
Getting in touch and staying in touch with your target markets just got a whole lot ezi-er. Big Ideas brings you ezisend – a dynamic online mailing system that simplifies creation of email marketing campaigns and e-newsletters. This intuitive web-based application means you can send relevant news and information to your customers and easily manage subscriptions.
Story telling … the best-kept marketing secret!
“Once upon a time there was a business that opened its doors and waited for the customers to come. The business owner was so busy poring over the books and updating spreadsheets that he didn’t have time to spend on frivolous things (or so he thought) – like building his brand and telling its story. Until one day he realised …
Let’s de-mythtify creativity
Think you’re not creative huh? In business terms creativity is crucial – especially in the face of growing competition, limited budgets, the demand to do more with less and an environment where the old ways of marketing don’t work any more. Yet when I consult with and coach business owners on taking a more creative approach to their business, they immediately …