Throw the word creativity at most business people and you can usually count on one of the following reactions. They recoil in horror, bearing an uncanny resemblance to a deer caught in the headlights. Roll their eyes and smirk as if to say, “I run a business, not an art school”. Check to see if you’ve got two heads. OR …
3 ways for the seriously stuck to get better ideas
Ask any ‘creative’ person and they’ll tell you that coming up with ideas isn’t always as easy as they make it seem. People appear to have the notion creativity is something you can simply turn on and off like a tap (or faucet, depending on which side of the pond you’re on) when the situation demands. Those same people are …
Story telling … the best-kept marketing secret!
“Once upon a time there was a business that opened its doors and waited for the customers to come. The business owner was so busy poring over the books and updating spreadsheets that he didn’t have time to spend on frivolous things (or so he thought) – like building his brand and telling its story. Until one day he realised …
Let’s de-mythtify creativity
Think you’re not creative huh? In business terms creativity is crucial – especially in the face of growing competition, limited budgets, the demand to do more with less and an environment where the old ways of marketing don’t work any more. Yet when I consult with and coach business owners on taking a more creative approach to their business, they immediately …