People like businesses that give good service. BUT they LOVE businesses that have incredible people. You can’t escape the fact that business is all about people dealing with people. Strip away the technology, the products and the window dressing, and eventually you’re left with people. And the fact is, we’d rather do business with people we like than people we …
What’s your story?
Tell me a story and you’ll get my attention. Tell me a story and I’ll listen. Tell me a story and I’ll want to know more. Tell me the right story and I’ll engage. Story telling is as old as the hills, and it’s not just for children or ‘arty types’. Too many businesses have forgotten the art of story …
Let’s get down to the business of creativity
Throw the word creativity at most business people and you can usually count on one of the following reactions. They recoil in horror, bearing an uncanny resemblance to a deer caught in the headlights. Roll their eyes and smirk as if to say, “I run a business, not an art school”. Check to see if you’ve got two heads. OR …
3 ways for the seriously stuck to get better ideas
Ask any ‘creative’ person and they’ll tell you that coming up with ideas isn’t always as easy as they make it seem. People appear to have the notion creativity is something you can simply turn on and off like a tap (or faucet, depending on which side of the pond you’re on) when the situation demands. Those same people are …
Story telling … the best-kept marketing secret!
“Once upon a time there was a business that opened its doors and waited for the customers to come. The business owner was so busy poring over the books and updating spreadsheets that he didn’t have time to spend on frivolous things (or so he thought) – like building his brand and telling its story. Until one day he realised …