Now more than ever, people are looking for brands they can trust. Faced with uncertainty and insecurity, and forced to tighten our belts, trust has become a powerful motivator for choosing which businesses you prefer to deal with. Strong brands build trust, and there’s never been a more important time to build your brand. Think of it as a long-term …
Are you remarkable or invisible?
When he wrote his book “Purple Cow” several years ago, marketing Goliath Seth Godin could see the writing on the wall. His premise was that for businesses to survive in an uber-competitive world, they have a clear choice – be remarkable or become invisible. What’s changed since then? Competition and the number of customers with higher expectations and more choices …
Story telling … the best-kept marketing secret!
“Once upon a time there was a business that opened its doors and waited for the customers to come. The business owner was so busy poring over the books and updating spreadsheets that he didn’t have time to spend on frivolous things (or so he thought) – like building his brand and telling its story. Until one day he realised …
8 Essentials to Build a Stronger Brand
What makes a strong brand? Think about the rock star brands like Apple, Harley Davidson, IKEA, Google or Levis, or some of your favourite brands at a local level that you enjoy doing business with and recommend to your Facebook friends. How do the standout brands manage to endure and continue to engage people year after year? The best brands …
Creative Solutions That Transform Business!
It’s always a pleasure to work with clients who are serious about their brand and image, and willing to open their minds to the strategic creative experience. Of course it doesn’t hurt when creativity is at the heart of that client’s business too. It creates that happy meeting of minds, where the client genuinely ‘gets it’. When Select Shopfitters Australia …