During the GFC that doesn’t seem to ever want to end, we’ve looked on as some of the world’s biggest companies became the biggest casualties. Size matters, but maybe not in the ways you imagine. As Seth Godin so sagely says … small is the new big. Big used to be beautiful and getting big as fast as you could …
Business as unusual
Alright I admit it! I confess! I’m a self-proclaimed enemy of the ordinary. What else would you expect from a business creativity and innovation evangelist? In an era where competition is fierce, the marketplace is cluttered, economic instability is squeezing budgets and technology is leaving many in its wake, taking a creative approach to running your business (bricks or clicks) …
13 universal needs that motivate people to buy
When it comes to consumerism we all have complex needs and prioritise them according to what’s going on our lives at the time. But while the must-haves we want to max out our credit card on may be poles apart, you’d be surprised how much we all have in common when it comes to the basic human needs that motivate …