Now more than ever, people are looking for brands they can trust. Faced with uncertainty and insecurity, and forced to tighten our belts, trust has become a powerful motivator for choosing which businesses you prefer to deal with. Strong brands build trust, and there’s never been a more important time to build your brand. Think of it as a long-term …
Would you like personality with that?
People like businesses that give good service. BUT they LOVE businesses that have incredible people. You can’t escape the fact that business is all about people dealing with people. Strip away the technology, the products and the window dressing, and eventually you’re left with people. And the fact is, we’d rather do business with people we like than people we …
What’s your story?
Tell me a story and you’ll get my attention. Tell me a story and I’ll listen. Tell me a story and I’ll want to know more. Tell me the right story and I’ll engage. Story telling is as old as the hills, and it’s not just for children or ‘arty types’. Too many businesses have forgotten the art of story …
8 Essentials to Build a Stronger Brand
What makes a strong brand? Think about the rock star brands like Apple, Harley Davidson, IKEA, Google or Levis, or some of your favourite brands at a local level that you enjoy doing business with and recommend to your Facebook friends. How do the standout brands manage to endure and continue to engage people year after year? The best brands …