People like businesses that give good service. BUT they LOVE businesses that have incredible people.

You can’t escape the fact that business is all about people dealing with people. Strip away the technology, the products and the window dressing, and eventually you’re left with people. And the fact is, we’d rather do business with people we like than people we don’t.

It’s the people who bring a smile, a laugh, a fascinating story to tell, a desire to serve and satisfy, who bring their character, their authenticity and above all their humanity to their business and brand that stand out and shine in this new marketplace. That’s what makes us trust them, remember them, engage with them, stick with them and tell everyone we know about them.

Business is changing, personality is optional. But yes thanks, I’d prefer personality with that!