Alright I admit it! I confess! I’m a self-proclaimed enemy of the ordinary. What else would you expect from a business creativity and innovation evangelist? In an era where competition is fierce, the marketplace is cluttered, economic instability is squeezing budgets and technology is leaving many in its wake, taking a creative approach to running your business (bricks or clicks) …
8 Essentials to Build a Stronger Brand
What makes a strong brand? Think about the rock star brands like Apple, Harley Davidson, IKEA, Google or Levis, or some of your favourite brands at a local level that you enjoy doing business with and recommend to your Facebook friends. How do the standout brands manage to endure and continue to engage people year after year? The best brands …