People like businesses that give good service. BUT they LOVE businesses that have incredible people. You can’t escape the fact that business is all about people dealing with people. Strip away the technology, the products and the window dressing, and eventually you’re left with people. And the fact is, we’d rather do business with people we like than people we …
Are you remarkable or invisible?
When he wrote his book “Purple Cow” several years ago, marketing Goliath Seth Godin could see the writing on the wall. His premise was that for businesses to survive in an uber-competitive world, they have a clear choice – be remarkable or become invisible. What’s changed since then? Competition and the number of customers with higher expectations and more choices …
What’s your story?
Tell me a story and you’ll get my attention. Tell me a story and I’ll listen. Tell me a story and I’ll want to know more. Tell me the right story and I’ll engage. Story telling is as old as the hills, and it’s not just for children or ‘arty types’. Too many businesses have forgotten the art of story …