5 brand-building essentials to move from downturn to upswing

Now more than ever, people are looking for brands they can trust. Faced with uncertainty and insecurity, and forced to tighten our belts, trust has become a powerful motivator for choosing which businesses you prefer to deal with. Strong brands build trust, and there’s never been a more important time to build your brand. Think of it as a long-term …

8 Essentials to Build a Stronger Brand

What makes a strong brand? Think about the rock star brands like Apple, Harley Davidson, IKEA, Google or Levis, or some of your favourite brands at a local level that you enjoy doing business with and recommend to your Facebook friends. How do the standout brands manage to endure and continue to engage people year after year? The best brands …