3 ways for the seriously stuck to get better ideas
Ask any ‘creative’ person and they’ll tell you that coming up with ideas isn’t always as easy as they make it seem. People appear to have the notion creativity is something you can simply turn on and off like a tap (or faucet, depending on which side of the pond you’re on) when the situation […]
Story telling … the best-kept marketing secret!
“Once upon a time there was a business that opened its doors and waited for the customers to come. The business owner was so busy poring over the books and updating spreadsheets that he didn’t have time to spend on frivolous things (or so he thought) – like building his brand and telling its story. […]
Let’s de-mythtify creativity
Think you’re not creative huh? In business terms creativity is crucial – especially in the face of growing competition, limited budgets, the demand to do more with less and an environment where the old ways of marketing don’t work any more. Yet when I consult with and coach business owners on taking a more creative approach […]
8 Essentials to Build a Stronger Brand
What makes a strong brand? Think about the rock star brands like Apple, Harley Davidson, IKEA, Google or Levis, or some of your favourite brands at a local level that you enjoy doing business with and recommend to your Facebook friends. How do the standout brands manage to endure and continue to engage people year […]
8 Powerful Ways to Make e-Business E-Z-R
Despite the proliferation of DIY websites, instant SEO gurus and e-commerce evangelists littering the net, starting an online business isn’t a walk in the park. Be prepared for loads of research, plenty of trial and error, countless hours of design and content development, and probably plenty of sleepless nights into the bargain. Finding a good […]
Creative Solutions That Transform Business!
It’s always a pleasure to work with clients who are serious about their brand and image, and willing to open their minds to the strategic creative experience. Of course it doesn’t hurt when creativity is at the heart of that client’s business too. It creates that happy meeting of minds, where the client genuinely ‘gets […]
Five Handy Time Saving Free Apps
Fridays are a great day to do your weekly review and catch up on all those bits and pieces that have slipped through the cracks between the busyness during the rest of the week. So make a cuppa and check in with our Friday Fab Five. Because if you’re like me and you love your coffee, having […]