5 brand-building essentials to move from downturn to upswing
Now more than ever, people are looking for brands they can trust. Faced with uncertainty and insecurity, and forced to tighten our belts, trust has become a powerful motivator for choosing which businesses you prefer to deal with. Strong brands build trust, and there’s never been a more important time to build your brand. Think […]
Size matters … more power to the little guys!
During the GFC that doesn’t seem to ever want to end, we’ve looked on as some of the world’s biggest companies became the biggest casualties. Size matters, but maybe not in the ways you imagine. As Seth Godin so sagely says … small is the new big. Big used to be beautiful and getting big […]
Business as unusual
Alright I admit it! I confess! I’m a self-proclaimed enemy of the ordinary. What else would you expect from a business creativity and innovation evangelist? In an era where competition is fierce, the marketplace is cluttered, economic instability is squeezing budgets and technology is leaving many in its wake, taking a creative approach to running […]
Would you like personality with that?
People like businesses that give good service. BUT they LOVE businesses that have incredible people. You can’t escape the fact that business is all about people dealing with people. Strip away the technology, the products and the window dressing, and eventually you’re left with people. And the fact is, we’d rather do business with people […]
Are you remarkable or invisible?
When he wrote his book “Purple Cow” several years ago, marketing Goliath Seth Godin could see the writing on the wall. His premise was that for businesses to survive in an uber-competitive world, they have a clear choice – be remarkable or become invisible. What’s changed since then? Competition and the number of customers with […]
What’s your story?
Tell me a story and you’ll get my attention. Tell me a story and I’ll listen. Tell me a story and I’ll want to know more. Tell me the right story and I’ll engage. Story telling is as old as the hills, and it’s not just for children or ‘arty types’. Too many businesses have […]
Let’s get down to the business of creativity
Throw the word creativity at most business people and you can usually count on one of the following reactions. They recoil in horror, bearing an uncanny resemblance to a deer caught in the headlights. Roll their eyes and smirk as if to say, “I run a business, not an art school”. Check to see if […]
The smarter way to manage online hires & reservations!
Hire Software for many types of tourism businesses needs to be a simple yet effective diary for recording the hire or rental of products and services … whether it’s 4WD vehicles, camping gear, jet skis or even boats. Is your current booking system failing to keep pace with your customers’ needs? Are you struggling to […]